BLACK WEEKHouston, we have a Black Week ahead. Your Command Center is arriving at E-goi. Before liftoff, explore a preview of the dashboards and tools you will have within the platform to prepare the mission and keep campaigns on course.
FOR THOSE ALREADY USING E-GOI. AND FOR THOSE ABOUT TO START.
YOUR COMMAND CENTRE, INSIDE E-GOI
Great missions start with preparation. The Black Week Command Center will bring together, inside your E-goi account, the data, recommendations and tools to prepare campaigns, monitor results and identify your next sales opportunity.
WHAT YOU STAND TO GAIN
Use the Command Center to identify opportunities, prioritise actions with the highest potential and prepare more relevant campaigns. Estimates help you see how much you could gain by implementing the recommendations.
Potential depends on your data, your business and action execution. Estimates represent scenarios, not guaranteed results.
See below a quick preview of what you will find in your Black Week Command Center, within your E-goi account.
↓STEP 01 / SYSTEMS CHECK
PREVIEW OF COMMAND CENTER IN E-GOITry out an illustrative version of the readiness panel you will have in E-goi. Switch on the systems and explore how to advance your business readiness.
The systems in this example are online. Prepare segments, test campaigns, and track results.
View action plan ↓Simplified preview: the score only reflects the systems selected on this page. In the Command Center inside E-goi, the diagnostic will take into account your business context, data, and integrations.
STEP 02 / ACTION PLAN
PREVIEW OF THE COMMAND CENTER IN E-GOISee an example of the action plan you will find in the Command Center. Inside E-goi, recommendations will take into account your business context and data.
Try an illustrative simulation of the opportunities panel you will have in the Command Center inside E-goi, using your own numbers.
Simulation weights, inspired by retail benchmark studies. Switch on systems in the diagnostic to adjust the scenario.
A retail scenario, not a forecast for your brand. The potential ranges from 0% to 10% in the base scenario (5% conservative, 15% mature operation). The benchmark is the 10–15% revenue lift range identified by McKinsey as the most frequent outcome of personalisation (5–25% depending on sector and execution). Grocery retail typically sits at 1–2%; other sectors rank higher. It assumes actionable data, executed campaigns and reachable customers.
Studies do not isolate the effect of each individual system. The percentages below are modelling weights: they distribute a 10% potential in the base scenario, rather than aggregating findings from separate studies. Installing a tool does not, on its own, generate this uplift.
Formula: monthly sales × average order value × (sum of active weights × maturity multiplier) ÷ 100, with ×0.5 (conservative), ×1 (base) or ×1.5 (mature operation). We keep the average order value constant and use a typical month post-implementation; we do not project Black Friday seasonality. The baseline is an operation without these actions: benefits already reflected in current sales should not be counted twice.
Limitations: individual weights and monthly application are assumptions, not results measured by E-goi. Dependencies and overlaps are not calibrated with brand data. The outcome may be zero or negative; costs, discounts, margins and implementation timelines are not included. To validate, campaigns must be compared against a control group.
McKinsey · The value of getting personalisation right (or wrong) is multiplying (2021) ↗
Personalisation most frequently generates a 10–15% revenue lift (5–25% depending on sector and
execution capacity). Supports the base scenario.
McKinsey · Omnichannel personalisation (2020) ↗
Reports a 5–15% revenue uplift potential across the total customer base. Supports the overall
benchmark, not system-specific weightings.
McKinsey · Personalisation in retail (2020) ↗
In grocery retail, cites 1–2% of total sales. The base scenario's 10% is not a
universal estimate across all categories.
McKinsey · Loyalty programmes (2021) ↗
Top-tier programmes can increase annual revenue from redeeming customers by 15–25%.
Behavioural segmentation drove a 10–15% increase in customer value and retention, whilst personalised
tests on tone and send time boosted conversion and clicks by 15–30%. These
figures do not reflect total sales or an immediate monthly gain; they are not added to the
scenario.
STEP 03 / MARKET INTELLIGENCE
COMMAND CENTER PREVIEW IN E-GOIPreview the Black Week Pulse experience inside E-goi. Powered by Google Trends data, this panel illustrates market monitoring and search trends during Black Friday.
SIGNAL LOG
Communication is accelerating. It is time to prepare your first actions.
STEP 04 / OPERATION OBJECTIVES
COMMAND CENTER PREVIEW IN E-GOIChoose your objective and explore examples of the missions available in the Command Center: protecting margins, recognising customers, or bringing forward VIP campaigns.
THE OPERATION'S SECRET AGENTS
PREVIEW OF COMMAND CENTER IN E-GOIA sample of the undercover E-goi agents you can deploy from the Command Center to deliver sharper sends, recommendations, and campaigns.
EXTRA FUEL AVAILABLE
The countdown to Black Week is already underway. And we have prepared extra fuel for those looking to take their marketing further.
When signing up or upgrading to an annual plan using the voucher BF2640OFF12M.
On eligible Corporate contracts.
Refuelling window open until . Terms and conditions apply.
OPERATION INFORMATION
This landing page offers a preview of part of the Black Week Command Center you will find inside the E-goi platform. The panels and interactions illustrate the planned experience; the data and results shown are examples or simulations. The full experience will be available in the Command Center, within E-goi.
It is a new feature coming to E-goi that will bring together readiness diagnostics, action recommendations, results, and market signals to help prepare for and monitor Black Week.
For new and existing E-goi customers, whether running eCommerce businesses, brick-and-mortar stores, or hybrid operations.
Your business area, channels, integrations, product catalogue, loyalty programmes, and behavioural tracking. It also considers personalisation tools, unified data, turnover, average order value, and sales volume.
The trend in mentions of Black Week and Black Friday by market and a customised view of direct competitors' communications. Communication activity does not represent these brands' actual sales.
They are scenarios based on available data, assumptions used, and execution of actions. In this preview, the simulator uses the systems you select and the figures you enter to illustrate a scenario. It is not a personalised forecast for your business.
The launch is scheduled for 10 November (10/11). Access conditions will be communicated by E-goi. In the meantime, you can explore the demonstrations on this page.
TAKE YOUR SEAT
BLACK WEEK COMMAND CENTER · INSIDE E-GOI FROM 10 NOVEMBER